Supermarket Own Brands: The Big Taste Test
In Supermarket Own Brands: The Big Taste Test we ask one simple question… can you tell the difference between the brand and the own brands, and which do you prefer? Own brands used to carry a stigma. They were bland, boring and came in plain packaging. But now they have upped their game and are taking on the brands head on. The packaging often looks similar and the names can be very cheeky. But when you strip it all back, can the taste match that of the brand? Some people refer to them as knock offs, others call them dupes…they are the supermarket own brands.
Episode 1:
In episode one of Supermarket Own Brands: The Big Taste Test it’s the mega brands vs the dupes. There are not many people on this planet who haven’t heard of Coca-Cola. It’s the biggest food and drink brand in the world with the recipe of their famous signature drink a closely guarded secret. Surely a supermarket own brand can’t concoct a drink that rivals or even beats the taste of Coca-Cola for a fraction of the price!! Or can it? We put seven dupe colas up against the might of the American giant.
We meet the people who are already converted and brand loyalists that think you can’t compromise. Then there’s the names. It’s not good enough tasting similar, the own brands have to look and sound similar too. Resident dupe superfan Eggsy takes a look at some of his favourites.
And the rivalry heats up as we look at cereals, The Big Mac and even cats want a say on the matter. As the own brands cause a storm we get a food scientist to show us how the supermarkets are able to challenge the Superbrands at a fraction of the cost. With the addition of quick fire taste tests, the competition is unrelenting. Across eight rounds they battle it out to see who comes out on top.
Episode 2:
In Episode 2, we look at the crême de la crême, the most luxurious products on the market. Champagne, chocolate, perfume- all of these can come at a -pretty hefty price tag- but will the own brands save the day and offer us a bargain we cannot refuse? With a panel of taste-testing experts, we find out if the high price points of these top-notch products is really worth it- or can luxury be made more accessible for the average shopper?
Episode 3:
We now turn our attention to our weekly essentials- how can we save money on an average shop- especially during the cost of living crisis. Which supermarkets have the best deals - and which brands are giving you a run for your money?
